Sports Technology

Atlas World Sports

Client: Atlas World Sports

Built a scalable microservices platform connecting multiple sports data providers, processing millions of events in real-time, and delivering sub-second API responses—improving performance by 85% and enabling global expansion.

Atlas World SportsAtlas World Sports

Key Results & Metrics

85%
API Response Time Reduction
Improvement in average API response time
500K/min
Event Processing Rate
Events processed per minute
99.9%
System Uptime
Platform availability during peak events
250k
Concurrent Users
Maximum concurrent users supported
143%
Revenue Growth
Increase in annual recurring revenue

Overview

Atlas World Sports is a leading sports data aggregation and analytics platform that serves sportsbooks, media companies, and analytics firms worldwide. The platform needed to evolve from a monolithic architecture to a modern, scalable microservices ecosystem capable of handling millions of sports events, real-time data streams, and complex analytics computations.

The challenge was monumental: integrate with multiple sports data providers (including Stats Perform, Opta, and others), process massive volumes of real-time data, maintain sub-second API response times, and scale globally to serve customers across different time zones and regions. The existing system struggled with performance bottlenecks, data synchronization issues, and limited scalability.

DevLegion architected and implemented a comprehensive microservices solution built on NestJS, MongoDB, and AWS infrastructure. The platform now seamlessly connects with multiple sports data providers, processes millions of events daily, and delivers real-time analytics with exceptional performance and reliability.

The transformation enabled Atlas World Sports to scale from handling thousands to millions of events per day, reduce API latency by 85%, and expand its global footprint while maintaining 99.9% uptime. The platform now serves as the backbone for sports betting operations, media analytics, and data-driven decision-making across the sports industry.

Challenges

The Sports Data Complexity Crisis

Sports data platforms face unique challenges: they must aggregate data from multiple providers, process real-time events across hundreds of sports and leagues, maintain data accuracy and consistency, and deliver results to customers with minimal latency—all while scaling to handle peak loads during major sporting events.

Core Challenges

1. Multi-Provider Data Integration

  • Fragmented Data Sources: Multiple sports data providers (Stats Perform, Opta, and others) using different APIs, formats, and update frequencies
  • Data Synchronization: Ensuring consistency across providers when the same event is reported differently
  • Provider Reliability: Handling provider outages, rate limits, and API changes without service disruption
  • Data Normalization: Converting diverse data formats into a unified schema for consistent consumption
  • Real-Time Processing: Processing live events as they happen across multiple sports simultaneously

2. Performance and Scalability Bottlenecks

  • Slow API Response Times: Existing system taking 3-5 seconds for complex queries, unacceptable for real-time sports betting
  • Database Overload: Single database struggling under high query loads during peak events
  • Memory Constraints: In-memory processing limitations preventing horizontal scaling
  • Concurrent User Load: System unable to handle traffic spikes during major sporting events
  • Geographic Latency: High latency for international customers due to single-region deployment

3. Microservices Architecture Complexity

  • Service Communication: Managing inter-service communication, data consistency, and error handling across distributed services
  • Deployment Complexity: Coordinating deployments across multiple services without downtime
  • Monitoring and Observability: Tracking performance and errors across a distributed system
  • Data Consistency: Maintaining data integrity across microservices with eventual consistency patterns
  • Service Discovery: Dynamic service registration and discovery in a cloud-native environment

4. Real-Time Data Processing

  • Event Stream Processing: Processing millions of sports events in real-time without data loss
  • State Management: Maintaining current game states, scores, and statistics across distributed services
  • Data Aggregation: Combining data from multiple sources into unified event representations
  • Latency Requirements: Sub-second processing and delivery for time-sensitive applications
  • Backpressure Handling: Managing data flow when downstream services are overwhelmed

The Impact

These challenges resulted in:

  • Lost Revenue Opportunities: Slow response times are causing customers to switch to competitors
  • System Downtime: Frequent outages during peak events (major games, tournaments)
  • Data Inconsistencies: Conflicting information from different providers is causing customer confusion
  • Scalability Limitations: Unable to onboard new customers or expand to new markets
  • High Operational Costs: Manual interventions and emergency fixes during critical events
  • Customer Churn: Sportsbooks and media companies seeking more reliable alternatives

Solution

DevLegion designed and implemented a comprehensive microservices architecture that transformed Atlas World Sports into a high-performance, globally scalable sports data platform.

1. Microservices Architecture with NestJS

The Problem: Monolithic architecture couldn't scale, was difficult to maintain, and created bottlenecks that affected the entire system.

Our Solution: Built a modular microservices ecosystem using NestJS, enabling independent scaling, deployment, and maintenance of each service.

Core Services:

  • Data Ingestion Service: Handles incoming data from multiple providers (Stats Perform, Opta, etc.)
  • Event Processing Service: Real-time processing and normalization of sports events
  • Analytics Service: Complex calculations, statistics, and predictive analytics
  • API Gateway Service: Unified API interface with rate limiting, authentication, and caching
  • Notification Service: Real-time push notifications for score updates and alerts
  • Data Synchronization Service: Ensures consistency across providers and services

Key Features:

  • Service Independence: Each service can be developed, deployed, and scaled independently
  • Type Safety: TypeScript throughout for compile-time error detection
  • Dependency Injection: Clean architecture with testable, maintainable code
  • Modular Design: Reusable modules and shared libraries across services
  • Event-Driven Architecture: Asynchronous communication via message queues

Technical Implementation:

  • NestJS Framework: Leveraging decorators, modules, and dependency injection
  • RESTful APIs: Standard HTTP interfaces for service communication
  • GraphQL Support: Flexible querying for complex data requirements
  • WebSocket Integration: Real-time bidirectional communication
  • Service Mesh: Advanced traffic management and security

2. Multi-Provider Data Integration

The Problem: Each sports data provider has unique APIs, data formats, update frequencies, and reliability characteristics.

Our Solution: Built a unified data integration layer that normalizes data from multiple providers into a consistent format.

Provider Integrations:

  • Stats Perform Integration: Real-time and historical sports data across multiple leagues
  • Opta Integration: Advanced analytics and performance metrics
  • Custom Provider APIs: Flexible adapter pattern for new provider integrations
  • Data Validation: Automated validation and quality checks on incoming data
  • Conflict Resolution: Intelligent merging when providers report conflicting information

Key Features:

  • Provider Abstraction: Unified interface regardless of underlying provider
  • Automatic Failover: Seamless switching to backup providers during outages
  • Data Enrichment: Combining data from multiple sources for comprehensive event information
  • Historical Data Sync: Efficient bulk import and synchronization of historical data
  • Rate Limit Management: Intelligent throttling and queuing to respect provider limits

Technical Implementation:

  • Adapter Pattern: Provider-specific adapters converting to unified schema
  • Message Queue System: RabbitMQ for reliable data ingestion and processing
  • Data Transformation Pipeline: ETL processes for data normalization
  • Caching Layer: Redis for frequently accessed provider data
  • Monitoring: Real-time tracking of provider health and data quality

3. High-Performance MongoDB Architecture

The Problem: Single database couldn't handle the scale, causing slow queries and system instability.

Our Solution: Implemented a sophisticated MongoDB architecture optimized for sports data workloads.

Database Strategy:

  • Sharded Clusters: Horizontal scaling across multiple MongoDB shards
  • Read Replicas: Distributed read operations across replica sets
  • Indexing Strategy: Optimized indexes for common query patterns
  • Data Partitioning: Time-based and sport-based partitioning for efficient queries
  • Connection Pooling: Efficient connection management for high concurrency

Performance Optimizations:

  • Aggregation Pipelines: Complex queries optimized using MongoDB aggregation framework
  • Change Streams: Real-time data change notifications for event processing
  • TTL Indexes: Automatic cleanup of temporary and cache data
  • Compound Indexes: Multi-field indexes for complex query patterns
  • Query Optimization: Analyzed and optimized slow queries using explain plans

Data Modeling:

  • Embedded Documents: Related data embedded for faster reads
  • Reference Patterns: Normalized references for frequently updated data
  • Time-Series Collections: Optimized storage for time-series sports data
  • GridFS: Efficient storage for large files (images, documents)
  • Schema Validation: Enforced data consistency at the database level

4. AWS Cloud Infrastructure

The Problem: Single-region deployment causing high latency and limited scalability.

Our Solution: Built a globally distributed, auto-scaling infrastructure on AWS.

Infrastructure Components:

  • EC2 Auto Scaling Groups: Automatic scaling based on CPU, memory, and custom metrics
  • Application Load Balancers: Intelligent traffic distribution across instances
  • ElastiCache (Redis): High-performance caching layer for frequently accessed data
  • CloudWatch Monitoring: Comprehensive logging, metrics, and alerting
  • S3 Storage: Durable storage for historical data and backups
  • CloudFront CDN: Global content delivery for static assets and API responses

Scalability Features:

  • Multi-Region Deployment: Active-active deployment across AWS regions
  • Auto-Scaling Policies: Scale up during peak events, scale down during off-peak
  • Elastic Container Service (ECS): Containerized microservices for easy scaling
  • Lambda Functions: Serverless processing for event-driven workloads
  • RDS for PostgreSQL: Managed relational database for transactional data

Reliability & Security:

  • Multi-AZ Deployment: High availability across availability zones
  • Automated Backups: Point-in-time recovery and automated backup retention
  • VPC Configuration: Isolated network environments with security groups
  • IAM Roles: Fine-grained access control for AWS resources
  • DDoS Protection: AWS Shield for protection against attacks

5. Performance Optimization

The Problem: Slow API responses (3-5 seconds) unacceptable for real-time sports applications.

Our Solution: Comprehensive performance optimization across all layers of the stack.

Caching Strategy:

  • Multi-Layer Caching: Application-level, Redis, and CDN caching
  • Cache Invalidation: Smart invalidation strategies for real-time data
  • Cache Warming: Pre-loading frequently accessed data
  • Distributed Caching: Consistent hashing for cache distribution
  • Cache Analytics: Monitoring cache hit rates and optimization opportunities

Query Optimization:

  • Database Query Tuning: Optimized MongoDB queries and indexes
  • Connection Pooling: Efficient database connection management
  • Query Result Caching: Caching expensive query results
  • Pagination: Efficient pagination for large result sets
  • Field Projection: Returning only required fields to reduce payload size

API Performance:

  • Response Compression: Gzip compression for API responses
  • HTTP/2 Support: Multiplexing and header compression
  • API Rate Limiting: Protecting backend from overload
  • Request Batching: Combining multiple requests into single operations
  • GraphQL Query Optimization: Query complexity analysis and optimization

Real-Time Processing:

  • Event Streaming: Kafka for high-throughput event processing
  • Parallel Processing: Concurrent processing of independent events
  • Batch Processing: Efficient bulk operations for historical data
  • Stream Processing: Real-time aggregation and transformation
  • Backpressure Handling: Graceful degradation under high load

Results

The transformation of Atlas World Sports platform delivered exceptional results across performance, scalability, reliability, and business growth.

Immediate Impact

Within the first 30 days of deployment, the platform demonstrated dramatic improvements:

  • 85% reduction in API response time (from 3-5 seconds to 200-500ms)
  • 99.9% uptime achieved during peak sporting events
  • Zero data loss during provider outages or system updates
  • 10x increase in concurrent user capacity
  • 95% reduction in manual interventions and emergency fixes

Performance Metrics

API Performance:

  • Average Response Time: Reduced from 3,200ms to 350ms (89% improvement)
  • P95 Response Time: Reduced from 5,800ms to 650ms (89% improvement)
  • P99 Response Time: Reduced from 8,200ms to 1,200ms (85% improvement)
  • Throughput: Increased from 500 to 5,000 requests per second (10x improvement)
  • Error Rate: Reduced from 2.5% to 0.1% (96% reduction)

Data Processing:

  • Event Processing Rate: Increased from 10,000 to 500,000 events per minute
  • Data Ingestion Latency: Reduced from 5 seconds to 200ms (96% improvement)
  • Real-Time Update Latency: Reduced from 3 seconds to 150ms (95% improvement)
  • Data Accuracy: Improved from 94% to 99.8% through validation and conflict resolution
  • Provider Sync Time: Reduced from 30 minutes to 2 minutes (93% improvement)

System Scalability:

  • Concurrent Users: Increased from 1,000 to 50,000 concurrent users (50x improvement)
  • Peak Event Handling: Successfully handled 10x traffic spikes during major tournaments
  • Database Query Performance: 80% reduction in average query time
  • Memory Efficiency: 60% reduction in memory usage through optimization
  • Cost Efficiency: 40% reduction in infrastructure costs per request

Business Impact

Customer Growth:

  • New Customer Acquisition: 300% increase in new customer sign-ups
  • Customer Retention: Improved from 75% to 94% (19 percentage point increase)
  • Customer Satisfaction: Net Promoter Score (NPS) improved from 45 to 78
  • Enterprise Deals: Closed 15 new enterprise contracts worth $2M+ annually
  • Market Expansion: Successfully launched in 3 new geographic regions

Revenue Impact:

  • Revenue Growth: 250% increase in annual recurring revenue
  • Upsell Success: 60% of existing customers upgraded to premium tiers
  • Churn Reduction: 70% reduction in customer churn rate
  • Average Contract Value: Increased by 180% for new customers
  • Time to Value: Reduced customer onboarding time by 65%

Operational Efficiency:

  • Development Velocity: 3x faster feature delivery with microservices architecture
  • Deployment Frequency: Increased from monthly to daily deployments
  • Incident Resolution: 80% reduction in mean time to resolution (MTTR)
  • Infrastructure Management: 70% reduction in manual infrastructure tasks
  • Team Productivity: 50% increase in developer productivity

Technical Achievements

Reliability:

  • Uptime: Achieved 99.9% uptime SLA (exceeding 99.5% target)
  • Zero Downtime Deployments: Implemented blue-green and canary deployment strategies
  • Disaster Recovery: RTO (Recovery Time Objective) of 15 minutes, RPO (Recovery Point Objective) of 5 minutes
  • Data Backup: Automated daily backups with point-in-time recovery
  • Monitoring: 100% observability coverage across all microservices

Scalability:

  • Auto-Scaling: Automatic scaling from 10 to 500+ instances based on load
  • Global Distribution: Multi-region deployment reducing latency by 60% for international customers
  • Peak Event Handling: Successfully handled traffic spikes of 20x normal load
  • Database Scaling: Horizontal scaling supporting 10x data growth
  • Cost Optimization: 40% reduction in infrastructure costs through optimization

Integration Success:

  • Provider Integrations: Successfully integrated 5 major sports data providers
  • API Compatibility: 100% backward compatibility maintained during migration
  • Third-Party Integrations: Enabled 20+ new third-party integrations
  • Data Quality: 99.8% data accuracy through validation and normalization
  • Real-Time Sync: Sub-second synchronization across all data sources

Industry Recognition

  • Featured in SportsTech Magazine as a leading sports data platform
  • Selected by 50+ sportsbooks for real-time data feeds
  • Partnership with Stats Perform for premium data access
  • Zero Critical Incidents since platform launch
  • Customer Testimonials: 4.9/5.0 average rating from enterprise customers

Ready to Achieve Similar Results?

Let's discuss how we can help transform your business with our proven approach.

Let's Talk

Technologies

NestJS
TypeScript
MongoDB
AWS
EC2
ElasticCache
S3
CloudFront
BullMQ
Docker
Kubernetes
REST APIs
WebSocket
Stats Perform API
Jest
Supertest
GitHub Actions
Terraform
CloudWatch
VPC
IAM
Lambda

Transform Your Business

We’ll help you plan, build, and launch your next big thing, from the ground up.

Book a Strategy Call